Run For It
Vancouver's engine of economic, environmental sustainability and innovation.
RUN FOR IT
Activity Tracking meets Fundraising - one step at a time
Run For It is an app that aims to raise funds and bring awareness to global warming/climate change by encouraging people to get active through tracked, daily physical activity. Initially organized as an annual (offline ) charity half marathon, Run For It eliminates the physical barriers that prevent people from participating in these organized events to show their support simply by walking or running - anytime, anywhere. My role was to research, design, and test all UX-related activities. I collaborated with two designers also responsible for UX, and two designers focusing purely on UI.
Interested in an in-depth breakdown of the design process?
UX Designer: Bryan Leung (me)
UX Designer: Victoria Lawson
UX Designer: Carrie Ivens
UI Designer: Candy Leong
UI Designer: Daryna Dvirna
Develop a prototype product to showcase as a demo to our client.
Design Tools / Methods Used:
Domain Research, Comparative Analysis, User Surveys, User Interviews, Card Sorting, Feature Prioritization, User Flow, Use Case, Storyboard, User Personas, User Scenarios, User Stories, Information Architecture, Paper Wireframes, Sketch, Photoshop, InVision, Marvel
DESIGN PROCESS HIGHLIGHTS
User Interviews and surveys were conducted in order to better understand the relationship and intersection between activity tracking and fundraising. Specific criteria was determined in isolating 3 user groups for our target research audience. With over 40 survey responses and 9 interviews, the data extracted helped focus our MVP, which was to cater the app to be charity focused as opposed to fitness focused.
BRAINSTORMING & WIREFRAMES
Brainstorming sprints were done in our group in order to explore and ideate a range of solutions. In determining the most important features, we took feature requests from our client, and sorted them into a feature matrix. In consideration of our timeline and the data insights from research, we began breaking down the hierarchy and information architecture using rough wireframes to determine user flow and information architecture.
Open-card sort exercises were conducted with various user groups to strengthen information architecture and organize features. As the app would incorporate elements of physical activity tracking as well as fundraising, open-ended and closed-ended card sorting was necessary to determine the natural organization of features, further reinforcing the hierarchy of features, allowing us to make stronger design decisions.
Interested in reading more about my design process?